We worked closely with Preloaded to help them realise the protagonists environment in this extremely ambitious and successful online game, made in tandem with the BBC.

Points of note:
  • Consultation period establishing how Preloaded's vision would be realised on the Internet
  • Provided previsulisation for the developers to plan and implement the 'online shots'
  • Supervised the live action shoot
  • Built the CG environment and props
  • Compostited the live action into the CG background
  • Colour correction and 'look and feel' development
Game url: www.cdx-thegame.com

CDX was nominated for A D&AD award, and won a Y Design award for best interactive site.